Privacy Policy

Welcome to Bikini By Muse (“we,” “our,” or “us”). We’re committed to protecting your privacy while helping you find your perfect swimwear, whether it’s a crossback tankini for surfing or an elegant halter swimdress for lounging. This Privacy Policy explains how we collect, use, and safeguard your information when you visit bikinibymuse.com.

1. Information We Collect

To provide our Muse Tribe with the best possible experience, we collect:

• Personal Information: When you make a purchase, create an account, or contact us, we collect details like your name, email address, shipping address, payment information, and phone number.
• Order Details: Information about the bikini sets, one pieces, or cover-ups you purchase, including size preferences and style selections.
• Device & Browsing Information: We automatically collect IP addresses, browser type, and browsing behavior to improve our website and your shopping experience.
• Location Data: Generalized location information to display appropriate payment options and shipping availability for your region.

2. How We Use Your Information

Like our premium swimwear fabrics that resist fading, we handle your data with care and purpose:

• Process your orders for those perfect high-neck bikinis or boardshorts
• Provide customer support from our San Diego studio
• Improve our website and product offerings based on Muse Tribe preferences
• Send you updates about new halter styles or limited-time offers (only with your consent)
• Prevent fraud and enhance security for all transactions
• Comply with legal requirements

3. Sharing Your Information

We value your trust as much as we value quality craftsmanship in our swimdresses:

• Service Providers: We work with trusted partners for payment processing (like PayPal), shipping, and marketing – all held to strict confidentiality agreements.
• Legal Requirements: We may disclose information if required by law or to protect our rights and safety.
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred as a business asset.

We never sell your personal information to third parties.

4. Data Storage & Security

Just as our swimwear is designed for both style and durability, we protect your data with:

• Secure servers with 256-bit SSL encryption (the same technology used for our PCI-DSS compliant checkout)
• Limited access to personal information within our organization
• Regular security assessments of our systems

While we implement these measures, no internet transmission is 100% secure. We encourage you to use strong passwords and protect your login information.

5. Your Rights & Choices

You’re in control of your beach look and your data:

• Access & Correction: You can review and update your account information anytime.
• Marketing Preferences: Opt-out of promotional emails by clicking “unsubscribe” or contacting us.
• Data Deletion: Request deletion of your personal data, subject to legal retention requirements.
• Do Not Track: Our website doesn’t currently respond to “Do Not Track” signals, but you can manage tracking through cookie preferences.

6. Cookies & Tracking Technologies

We use cookies – small data files – to enhance your shopping experience:

• Essential Cookies: Necessary for functions like adding a halter tankini to your cart.
• Performance Cookies: Help us understand how Muses navigate our site to improve layouts and product displays.
• Marketing Cookies: Allow us to show relevant ads for our latest bikini collections (you can opt-out).

You can manage cookie preferences through your browser settings, though this may affect website functionality.

7. International Data Transfers

As we serve Muses worldwide (except certain Asian and remote regions), your data may be transferred to and processed in the United States. We ensure appropriate safeguards are in place for these transfers.

8. Children’s Privacy

Our swimwear is designed for adults. We don’t knowingly collect information from children under 16. If we learn we’ve received information from a child, we’ll delete it immediately.

9. Changes to This Policy

We may update this policy as our business evolves. The updated version will be posted on our website with a new “Last Updated” date. Significant changes will be communicated to our Muse Tribe.

Thank you for trusting Bikini By Muse with your swimwear needs and your personal information. We’re committed to protecting your privacy as fiercely as we design swimwear that makes you shine.